With more revenue than the next two largest cloud providers combined, AWS appears to be firmly at the top of the pack for the moment.

But as it seems increasingly likely that AWS’s revenue won’t grow as fast as either Microsoft Azure or Google Cloud, the result could be a reshuffling of the top three, delivering at last a competitive cloud market.

Added to this, China’s Alibaba Cloud might well displace Google Cloud to take the No. 3 spot.

Who should you be putting your money on to attain that prized #1 position?

Take a look through the articles we’ve selected here to help you make a more informed decision.


Cloud Market Share – a Look at the Cloud Ecosystem in 2021

Cloud computing has grown into a vast and complex ecosystem of technologies, products, and services.

Giving rise to a multi-billion-dollar economy where many cloud providers compete for an ever-expanding cloud market share.

As consumers, navigating and understanding this cloud ecosystem is increasingly difficult. Outside the industry giants – Amazon Web Services, Microsoft Azure, and Google Cloud Platform – the cloud market remains a mystery to many.

Today, we are going to take a deep dive and demystify the cloud market.

We’ll explain the different cloud services, identify the leading cloud providers, and explore their cloud market share in 2021.

We’ll also help you to discover how and why enterprises are moving to the cloud, the associated benefits, and the costs involved.


Top cloud providers in 2021: AWS, Microsoft Azure, and Google Cloud, hybrid, SaaS players

Cloud computing in 2021 has become the de facto choice of IT due to digital transformation shifts accelerated by remote work and the COVID-19 pandemic.

Here’s a look at how the cloud leaders stack up, the hybrid market, and the key SaaS players.

Cloud computing in 2021 has become the go-to model for information technology as companies prioritize as-a-service providers over traditional vendors, accelerate digital transformation projects, and enable the new normal of work following the COVID-19 pandemic.

And while enterprises are deploying more multicloud arrangements the IT budgets are increasingly going to cloud giants.

According to a recent survey from Flexera on IT budgets for 2021, money is flowing toward Microsoft Azure and its software-as-service offerings as well as Amazon Web Services. Google Cloud Platform is also garnering interest for big data and analytics workloads.


Google Cloud Will Not Be Able To Overtake Microsoft Azure

Google Cloud certainly has the technical chops and engineering talent to compete with Microsoft Azure and Amazon’s AWS when it comes to cloud infrastructure, edge computing – and especially inferencing/training for machine learning models.

However, Google may lack focus due to Search and YouTube being the main revenue drivers.

This is seen from the company’s inability to ignite revenue growth in the cloud segment during a year when digital transformation has been accelerated by up to six years due to work-from-home orders.

In this analysis, we discuss why Google (Alphabet) may have missed a critical window this year for the infrastructure piece.

We also analyze how Microsoft directed all of its efforts to successfully close the wide lead by AWS.

Lastly, we look at how all three companies will bring the battle to the edge in an effort to maintain market share in this secular and fiercely competitive category.


AWS vs Azure vs Google Cloud Market Share 2021: What the Latest Data Shows

It’s time for our quarterly AWS vs Azure vs Google Cloud market share comparison, including the latest earnings the ‘big three’ cloud providers have reported.

Let’s take a look at all three providers side-by-side to see where they stand.

AWS vs. Azure vs. Google Cloud Earnings

To level-set this comparison, first know that – unsurprisingly – the cloud market as a whole is bigger than ever.

Gartner has predicted worldwide public cloud spend to grow 18% in 2021, with 70% of organizations using cloud to increase cloud spending in the wake of COVID-19.


More clouds now have an Azure lining but AWS revenue still stratospheric

Amazon Web Services (AWS), Microsoft Azure and Google Cloud are three of the main beneficiaries of the move to the cloud over the past decade and a half.

Over the years the three cloud providers have jostled for business with one another to gain a slice of a market forecasted by GlobalData analysts to be worth $948bn in 2030.

Thanks to first-mover advantage AWS, Amazon’s cloud subsidiary, has consistently been the market leader since launching in 2006 – but rivals Microsoft and Google have been making steady ground.


Azure vs. AWS Comparison: Is Azure Really Catching Up?

Although an Azure vs AWS comparison based on revenue should never be the foundation of a cloud adoption decision, it can be interesting to analyze trends in Azure vs AWS growth to see where the cloud computing market is headed and to answer the question, “is Azure really catching up?” – a question that seems to attract plenty of attention and heated debate amongst the cloud community.

In this article, we’ll dive into the cloud market landscape, conduct an AWS vs Azure comparison, and provide key considerations when it comes to your decisions in the cloud.


AWS keeps top spot in the global cloud market

Google Cloud and Microsoft Azure grew by more than 50 percent.

As the light at the end of the Covid tunnel begins to emerge, businesses are continuing to spend big on cloud.

This is according to a new report from analyst firm Canalys, which suggests Amazon Web Services (AWS) kept its leading position in the market.

However, the two main runners-up, Microsoft Azure and Google Cloud, are growing at pace.

Canalys claims businesses spent 35 percent more on cloud infrastructure services in the first quarter of 2021, compared to the same period last year.

In total, they spent $41.8 billion (the first Q1 ever with spending north of $40bn), mostly on data analytics, machine learning, data center consolidation and application migration.


AWS Vs. Microsoft Vs. Google: How Partners Rank The Big 3 Cloud Companies

CRN’s exclusive Cloud Barometer survey asked solution providers to divulge the biggest pros and cons of the three top platforms. Here are the results, and why it’s anyone’s game to win.

One of the earliest and most accomplished solution providers focused on Amazon Web Services, 2nd Watch spent seven years as a single-cloud shop: shifting workloads to more than 100,000 AWS instances, providing managed cloud services and helping propel the platform to its commanding lead in the market.

Then, in late 2018, a large customer came to the solution provider with a problem. Along with running AWS, the consumer-facing brand also operated an environment on Microsoft’s cloud platform, Azure.

And managing workloads consistently across both clouds, in a single way, had become a struggle.

As it turned out, this customer wasn’t alone.

With multi-cloud management needs becoming widespread, 2nd Watch launched an Azure practice and added Microsoft Gold partner status to its credentials, alongside its AWS Premier partner status.


Microsoft Azure trailing behind Amazon AWS with 19% cloud market share in Q1 2021

Canalys recently released its latest report on the global cloud services market.

According to the report, Amazon Web Services (AWS) was the leading cloud service provider with a 32% market share in Q1 2021.

Microsoft’s Azure was at 2nd position in the list with a 19% market share.

It is important to note that Microsoft Azure grew 50% for the third consecutive quarter.

“Growth was boosted by cloud consumption and longer-term customer commitments enabled by investments in Azure Arc for hybrid-IT control plane management, Azure Synapse for data analytics, and AI as a platform,” wrote Canalys on Azure’s growth.

Competition among the leading cloud service providers to capitalize on these opportunities will continue to intensify.


AWS vs Azure vs Google Cloud: Which Cloud Services is better for Enterprises?

Since cloud computing was introduced, it has gained immense popularity with the market and the industries within.

Initially, the question was whether cloud computing should be given preference.

Now, the question is, which cloud platform deserves preference?

There are various cloud service providers in the market.

But the highest performing platforms are AWS, Google Cloud, and Azure cloud platforms.


Cloud providers jockey for 2021 market share

AWS and Microsoft still dominate the cloud market, but Google, IBM and Oracle aren’t without merit. Learn where each provider excels to find your perfect match.

Consumers have long faced a tradeoff between the convenience of one-stop shopping and the satisfaction of choosing the best product for their needs.

IT pros face the same choices when they evaluate cloud providers.

Just like big-box retailers, the major cloud providers try to offer something for everyone.

AWS, Microsoft Azure and Google Cloud have considerable overlap, but each has areas where it excels and falls short.


Here is Why AWS Still Dominates the Cloud Market

The cloud computing market is growing and offers incredible opportunities for companies wanting to establish themselves as leaders in cloud computing.

According to Tech Crunch, the IDC expects the cloud market to more than double in three years, to $195 billion by 2020.

One company that is leading the cloud market arena is Amazon Web Services (AWS).

According to Canalys, AWS dominates the market with 33.8 percent global market share while its closest competitors – Microsoft, Google, and IBM – together account for 30.8 percent of the total market. Other smaller competitors include Oracle and Alibaba Cloud.

ZDNet claims that AWS 2016 operating income was $3.11 billion on revenue of $12.22 billion and its annual operating profit was more than 25 percent.


Microsoft’s Cloud Generated More Revenue Than Amazon and Google Combined in 2020

Azure, Microsoft’s cloud service, outperformed its competitors, but Amazon Web Services still dominates the field.


Tech giants compete on many grounds and one of them is the cloud.

Today, Amazon dominates the market for cloud services, followed by Microsoft’s Azure and Google Cloud.

However, Microsoft reports reveal that its earnings for this concept during 2020 were above those obtained jointly by Amazon Web Services (AWS) and Google in the same period.

Last year, the company founded by Bill Gates reported $ 59 billion in cloud revenue. Azure, Microsoft’s cloud, was the company’s fastest growing product in the last quarter of 2020, generating $ 16.7 billion.

This represents a growth of 34% compared to the same period of 2019.

In contrast, Amazon Web Services made about $ 45.4 billion in revenue in 2020, while Google Cloud made $ 13 billion.

Despite these figures, AWS retains the largest market share, where is the catch?


AWS, Google Cloud, and Azure: How their security features compare

Each cloud platform differs in the security tools and features it offers customers to help them protect their cloud assets.

Security in the public cloud is based on the concept of shared responsibility:

The largest cloud service providers deliver a secure, hyperscale environment, but it’s up to the customer to protect everything it puts into the cloud.

This separation of duties can be tricky for enterprises when moving to a single cloud but becomes even more complicated in a multi-cloud environment.

The challenge for CISOs is determining how the Big 3 cloud services providers – Amazon AWS, Microsoft Azure, and Google Cloud – differ in the way they provide a secure and resilient cloud platform.

Which provides the best native tools to help protect your cloud assets?

And the winner is…

Of course, all three of the top cloud providers are positioned to see huge growth in 2021 and beyond.

Even the contender, China’s Alibaba Cloud, has seen its computing revenue grow 59% year-on-year.

Moreover, many enterprises are opting to utilize multiple clouds, despite the risk of configuration errors raised by the different security features each provider uses.

All in all though, the fierce rivalry taking place between the leading cloud platforms ultimately benefits you and your clients as the rate of innovation and provision of services increases phenomenally.

Shouldn’t you be taking full advantage of this heaven-sent opportunity?

To make sure you and your clients come out as the winners, keep ahead of the innovation curve by…

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