Blue Chip: Transforming managed services with software-defined storage

The digital economy is dramatically reshaping industries. Armed with smart ideas, enormous volumes of data and the analytical tools to make sense of them, new competitors can emerge in the blink of an eye to seize market share. To counter this threat, established businesses need the ability to make rapid, highly informed decisions and the agility to adapt quickly to changes in their markets.

For managed services providers, these transformational pressures represent a great opportunity. Using technical expertise and economies of scale, service providers are able to help organisations compete more effectively.

This realisation is what encouraged Blue Chip to modernise their offering. The company had spent years building up a world-class server and storage infrastructure for its hosted clients, but found it could take up to 12 weeks to bring customers on-board due to fragmentation of resources. Meanwhile, the organisation also started to recognise increasing customer demand for hybrid solutions.

To boost the speed and flexibility of their IT service provision, Blue Chip selected IBM Spectrum Storage Suite to provide software-defined storage capabilities and also deployed an IBM FlashSystem A9000 grid storage array as a step towards an all-flash future.

The IBM Advanced System Placement (ASP) model also meant that Blue Chip was able to deploy the new technology without paying the total fee up-front, but instead, when the company reached an agreed utilisation factor. In addition, the organisation engaged with IBM Global Financing to secure a finance deal covering all elements of the solution, which allowed them to spread the cost of investment.

It’s the full IBM partnership that has seen Blue Chip attain these three key results:

  1. A 99% anticipated reduction in time to on-board new customers
  2. An enhanced processing speed for Blue Chip customers
  3. A 36-month spread of costs, which enabled fast time-to-market and lower impact on cash flow

Access the full case study above to learn more about Blue Chip’s challenge and transformation.

Read more about software-defined storage and how to get started.

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