Forrester: The Total Economic Impact of IBM SPSS Modeler

IBM SPSS Modeler is a visual productivity tool used as part of the data science lifecycle to help organisations uncover data patterns, gain predictive accuracy and improve decision making.

To help readers better understand the potential financial impact of IBM SPSS Modeler on their organisations, IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, in which several customers with years of experience using IBM SPSS Modeler were interviewed.

The benefits, costs and risks associated with this investment were published in May 2018, and among the key findings Forrester found that:

  • 54 per cent of total three-year benefits are from incremental business growth
  • 40 per cent productivity improvement for data scientists
  • 480 per cent ROI

Having access to new features and techniques available with IBM SPSS Modeler, hasn’t just enabled customers to seize opportunities for growth, but cut their costs and avoid risks.

We are able to explore [a new business goal] this year. Before the acquisition of IBM SPSS Modeler, we couldn’t even think about that. It gives us a new range of possibilities.” Head of pricing, insurance company.

Download the report to get the full story and to discover how to take advantage of IBM SPSS Modeler for you and your clients.

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